OPTEAMUS The CRM SOLUTION

User-friendly, compact, and ergonomic

Why do strictly structured, robust CRM solutions keep failing in practice? Because their entire concept, including their user interface reflect a kind of technocratic approach which is generally rather dissimilar to the natural inclination of users.

Opteamus offers a compact and ergonomic solution for customer information management. The way we click away on the Opteamus screen is quite similar to the way we think, how we associate from a company to its products and contact persons.

Everything fits, everything clicks into place

Classic CRM applications can only store the kinds of information their designers thought of in advance. In Opteamus, however, any kind of information can be stored easily, from a short note through bits of corridor gossip to meeting memos or contracts. Users do not need to categorise, there is no need to hunt for information within the system − unique among its competitors, Opteamus is able to sort out incoming material on its own.

Associations just a few mouse-clicks away

In Opteamus, you can instantly get from a client to the contact persons working there or to your products and services sold to that company. Each contact can be navigated in any direction − users arrive at the information they need along the route their own way of thinking requires. Such associations may even return an answer to such questions as “I am looking for that girl with the Russian-sounding name with whom we worked together in a Megacorp project... for a bank maybe”.

Now − how does our brain work, really?

We possess a plethora of information. All these information stays in the background until they come to our mind when we focus our thoughts on something that is important for us. When we think of the television show “Big Brother”, all that we know of it instantly jumps to the foreground: the episodes we saw, the rating figures we saw in the papers, the reviews we read, the photographs of the participants and many other things. And that’s not the end of the story. Big Brother may evoke memories of an important person, Évi, the first winner, then the book published on her, the author of the book, and so on.

When building a knowledge base, Opteamus attempts to follow that natural train of thoughts instead of enforcing strange, computerised information management structures on users. When we focus on any information Opteamus shows us everything we know of that thing and along such associations we are free to jump from one important item to another. The ease at which Opteamus presents all the necessary information and the obviousness of navigation along the associations make it stand out uniquely from the traditionally rigorous and complicated competition.

Launching? Customisation? All in 5 days!

All our clients manage a different set of important information. Even a contract may have different features for one client than for another. Opteamus is able to adapt to all of them by a mere adjustment of its settings. All you need is five days to chart the activities of a client, summarise the results and complete the necessary settings. Then, after the initial data set is loaded and the users are trained, you are ready for live action.

Opteamus for teams

Teams using Opteamus can communicate faster and more effectively than those using telephone or e-mail. Besides communication, Opteamus offers the advantages of its automatic and comfortable knowledge base, and users are just a few mouse clicks away from gathering all the available information on issues, topics, competitors, clients, products, whatever. Using Opteamus makes life easier and does away with the hassle and battle with the computer. Necessary information can be accessed so quickly and comfortably that is rather unusual with today’s CRM applications.

Opteamus is able to connect co-workers at different remote locations more effectively than e-mail and, owing to its knowledge base, it can even make their work more effective.

Opteamus and management

For managers, Opteamus means more than a simple means of improving efficiency through collaboration. They will now have at their fingertips an invaluable pool of information amassed by their own staff. Without Opteamus only a fraction of this information would make it to the managerial level. By using this system, however, a lot more informal and critical data is at the disposal of managers. Based on the knowledge base of Opteamus managers can pass more educated decisions than ever before.

The communication channel featured in Opteamus can be used effectively for forwarding instructions and internal reports, too. Instructions received via Opteamus are well documented, can be confirmed and referred to by employees. In the hands of a good manager Opteamus is a highly effective decision support and operative tool in workforce management.